Industry

Why are keywords important for eCom businesses?

Globalblue November 23, 2020

If you own an eCommerce business, chances are you have been suggested to prioritize the use of right keywords. You may have also done keyword research and may have a box of keywords to use. But what is the real deal with keywords? Why is it considered so important? With this article, we aim to answer just that?

What are keywords?
Keywords are basically words and phrases that people enter into search engines or boxes. For example, if someone types ‘iPhone phones’ in the search box, they are using keywords. This means if you want your products to end up and rank high in the search results, you need to optimize your product content and have keywords used by potential buyers. Hence, put simply, keywords are the main link connecting the shopper’s needs and the content you are providing to fill those needs.

Different types of keywords
There are three different types of keywords. The first one is Head keywords which are broad terms and have high search volume. Suppose you are into a marketing niche. An example of Head keywords for this niche could be ‘marketing tools’. Because many people may be using this keyword, this will bring about a lot of search results. Secondly, there are Long-tail Keywords which are more targeted and have a low search volume. For marketing niche, the Long-tail Keywords will be ‘digital marketing strategies for beginners’. The third type of keyword is Latent Semantic Indexing (LSI). These are a list of related autocomplete entries or phrases that are prompted when you are typing in the search box. Hence, LSI keywords are words that are frequently found together because they share the same context. For example, ‘Apple’ and ‘iTunes’ are LSI keywords because they share the same context and are frequently found together.

Now that we know about keywords, we are going to see why they hold so much importance in eCommerce businesses. Below, we mention three main benefits you can gain using keywords:

1. Search Engine Optimization (SEO)
Keywords are all about optimizing the search engine. Hence, there is no doubt about the importance of keywords in SEO. Data from 2020 shows that most search titles on Google’s first page contained keywords that were an exact or partial match of that search query. Also, since SEO is the most important customer acquisition channel, keywords are your door to increasing customer acquisition, and ultimately driving sales.

2. Understanding people’s needs
Keywords are also important clues as to what people are searching for and what their needs are. This information allows you to gauge your current status and explore ways to meet their needs.

3. Knowing target personas
Along with understanding people’s needs, you also get an insight of the different personas you are attracting and can attract, and the way they view your brand. This will provide valuable information to mould your current business strategy and marketing approaches to appeal to the customer sets. In many cases, keywords have been critical in defining a company’s core message.

Needless to say, keywords help unlock the success of any eCommerce business. With a team of seasoned sellers and an industry-leading suite of powerful tools, Alep Digital makes it easy for businesses to maximize their sales on the biggest eCommerce platform, Amazon. Reach out to our team to uncover keywords that are certain to drive your product sales and get you ahead of your competitors.

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