Market

Make your SaaS business stand out

Globalblue November 16, 2020
In this age of digital transformation, it comes as no surprise that the SaaS (Software as a Service) industry is growing swiftly. Gartner predicts that the service-based cloud application industry will be worth $143.7 billion by 2022. The SaaS market now has a revenue size higher than both Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) combined and as more and more companies become aware of the cloud computing service and its myriad of benefits, this growth is expected to remain consistent. All these points do not only imply that SaaS is here to stay for good, but also that the competition within the SaaS industry is sure to grow rapidly.
This is why it is crucial for SaaS companies to differentiate themselves from their competitors and nail the strategy it employs to attract, engage, and retain customers. Here are few tactics on how your SaaS business can stand out in the crowded and competitive cloud landscape.
Nailing down your communication and marketing strategy
Customers are undoubtedly more attracted to those SaaS companies that put together useful, informative, and creative content of value and relevance in an effective manner. That is why it is crucial to focus on the quantity and quality of the marketing messages you are putting through to your audience.
Not only your marketing message, but it is also important to understand how you are taking this message forth to your customers. SaaS companies wielding a flexible multi-channel approach and engaging customers on different communication platforms are known to be more efficient in enhancing brand awareness and increasing customer engagement. Further, this approach provides better insights into a customer journey and supports the company’s future strategies.

Customizing sales solutions
Growing a SaaS business can be scary at a time with so many companies competing for the same set of audiences. Hence, the sales processes and strategies employed by a particular SaaS holds huge importance.
Even though we wish for it, there is not just one right SaaS sales model that leads to success. As Jeffry M. Kaplan wrote in E-Commerce Times, “…just as the overall technology and software industries have produced varying paths to success, so are the SaaS and cloud computing segments evolving in a variety of directions, requiring varying sales techniques.” And that is why companies need to be clear about their specific needs, interests, and target audience and deploy a customized sales strategy that combines multiple techniques and channels.

Enhancing customer experience
While communication, marketing, and sales strategies increase the chances of SaaS businesses to succeed, it is the way they provide customer experience that is key to determining if it will really succeed or not. Many people think customer experience is all about providing support to customers and resolving their problems. However, this runs far deep and is everything that affects your customers’ perception of your brand- helping them navigate the buying cycle, providing necessary information, and encouraging them to stick with you. It is the holistic experience of your brand and encapsulates all touchpoints with the customer across every medium and device.
Only knowing these tactics and strategies for growth does not guarantee that your business will stand out among your competitions, what is required is how well you employ these strategies. You may have questions like- how can one then be sure that they are using the right communication and marketing tools? How can you ensure that you have been engaging customers with effective sales solutions and customer experience strategies?
All these questions lie at the core of Alep Digital. To ensure your company captures all the growth factors, Alep Digital provides sophisticated full-cycle sales solutions, helps you utilize effective marketing channels to reach out to prospects, and creates improved customer experience in important business aspects like payment solutions, onboarding support and more.

Future-proof your brand with our sales
and revenue growth solutions.

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