As the number of sellers on Amazon continues to grow, advertising on this eCommerce platform has now become bigger than before. In fact, on average, a user spends approximately $268.21 on Amazon ads daily (Source: adbadger.com). With so many sellers selling the same product, it’s difficult to get the exposure to generate the necessary sales unless you’ve ranked yourself as a best-seller or you’ve won the buy box.
To distinguish yourself from your competitors in terms of sales and brand value, it’s important to contribute majorly to your advertising efforts, and ads should definitely be included in it. If you haven’t already started running an Amazon ad campaign, now is the time to do so. However, you can’t afford to waste time and money on ads that are futile. There’s no gain in investing in ads that won’t be seen by anyone or fail to result in sales.
Here are some effective ways to take your advertising game to the next level on Amazon:
1. Use All Available Campaign Types: There are three main types of advertising currently offered by Amazon:
- Sponsored Product
- Sponsored Brand
- Display Ads
In a sponsored product listing, companies pay for their best-selling or newest product to be listed among relevant search results. A sponsored brand listing goes an extra mile where your company logo, a customized headline, and three products of your choosing are shown. However on the display ads are targeted on the basis of interest rather than keywords, meaning your product may appear when a user searches for another similar product.
It’s okay to not know the difference between all these types of advertising. But what’s important is your will to try them out. You won’t know which campaign type works best for you unless you’ve tried them all.
2. Choose the Right Keywords: The importance of keywords while optimizing your Amazon ads cannot be iterated enough. Amazon won’t display an ad that isn’t considered relevant to a customer. By choosing the right keywords, you can reach a broader audience. The key here is to use the same keywords that you used in your ad campaigns. Using such keywords will tell Amazon that your ads are relevant to the content a customer is looking at. Again, you may not get all the keywords right on the first try but with deliberate trial and error, you’ll certainly determine what is right.
3. Don’t Focus Entirely on Your Best-selling Product: It’s not always necessary that your best-selling product garner all the advertising investment. Shoppers may already be aware of your best-selling product from the sponsored product listing. Similarly, even when using the sponsored brand listing, your best-selling product may not go well with the other two products. The display ads can help the not so well selling products gain greater traction online. Remember, it’s important to promote products that customers actually want to buy.
4. Monitor Performance: While testing out the right keywords and the ad campaign type is important, evaluating your ad campaign is as important too. When you monitor your ad campaign’s success, look for irrelevant keywords, ones that don’t generate sales. Test new keywords often to determine whether it’s profitable or not. Doing so will prevent your ads from showing up to people who won’t buy your product.
From generating greater visibility to your products to focusing more on the targeted audience, advertising on Amazon can help you reach greater heights. If you want to reap the most benefits from your investment in Amazon ads in the longer run, now’s the time to begin. Our expert team at Globalblue uses the strategies mentioned above to yield the results that you’re looking for.