With global sales reaching 4.2 trillion dollars, eCommerce is set to be one of the largest verticals in 2020. And this growth is not a one-time event, but rather an ongoing trend. eCommerce has been enjoying continuous growth since 2014 and with more customers preferring to shop online, the graph is only going to go up. At a time like this, it is obvious to wonder how it will be like to take your products online or have an eCommerce business of your own.
As sellers, you know the value of positioning your products on the virtual marketplaces. However, you also may have doubts as there are no guarantees of success. Whether you are an industry heavyweight or a nascent brand, we bring to you 5 important tips to navigate the eCommerce marketplace for great brand visibility and increased revenues.
1. Optimize your content
No matter how great your products are, it will not sell if you do not pay attention to the way it is being showcased. Make sure you build a good product page using catchy product titles, high-resolution images, enticing product description,s and target keywords. Measure the impact produced with the different changes and experiment to see what works.
2. Understand customer personas
As per a study, 47% of companies that consistently exceed their revenue goals maintain their customer personas on a regular basis. Knowing your customers’ personas will not only help you understand your customers better but will also give you ideas on reaching them with targeted messaging. Many companies skip this step, but the simple thing is if you don’t know your audience, how will you be able to make them buy?
3. Enhanced customer experience
Many marketplaces correspond directly to the customers. However, it is still important that you as a seller prioritize customer experience as it is a crucial factor for success. 70% of customers are known to consult reviews or ratings before making a purchase. Create a great shopping experience for your customers by quickly responding to queries, meeting the shipping expectations, remaining in touch, and sending promotional and automated emails requesting their feedback.
4. Search Engine Optimization (SEO)
The primary goal of having an eCommerce business is to make sales and sales is possible when your products are found when searched. SEO is crucial as less than 5% of searchers make it through to the second page of the searched results. Even though it is crucial in eCommerce, SEO is still not getting the attention it deserves. Increase traffic to your products by using relevant and high-result yielding target keywords.
5. Measure your performance
To have a higher rate of success, sellers have to continually assess their performance to see what is working and what is not. The periodic status check you do will also help you adapt to the current trends and appeal to your customers.
As a seller, you have a responsibility to boost sales and build your brand. But you do not have to be on your own while doing this. Alep Digital has tons of experience in helping sellers grow their eCommerce sales. Whether you need help getting set up on a marketplace, optimizing your products, increasing customer engagement, or managing your entire account, we are just a click away.