Creating a Top-Notch Amazon Branded Storefront

Globalblue December 14, 2020

Today Amazon has become one of the world’s most renowned eCommerce retailers with a massive number of sellers, and a huge customer base at its marketplace. With each passing day, it’s becoming more and more brand-centric, and it is indeed the best place to highlight your unique brand values. While you can become a seller there anytime, if you want to survive on Amazon today, tomorrow, and beyond, learning how to create a top-notch branded storefront is crucial.

What is an Amazon Storefront?
It’s an option that appears in the top menu of Amazon’s Seller Central. If you have a registered brand through the brand registry, you can create a specialized store of your products. It is a free, self-service feature that allows the brand owners to give their shoppers a branded shopping experience using sharp multimedia content. Any Amazon sellers enrolled in Amazon Brand Registry can create a storefront. This includes sellers, vendors, and agencies.

Why should you create an Amazon Storefront?
The Amazon Storefront is way better and different than just a list of your branded products. Following are the reasons why you should create an Amazon Storefront for your brand:

  1. It is free and has no cost to it.
  2. You can introduce new customers to your brand.
  3. Your store can appear on search results.
  4. You get to control how your products are displayed and have more flexibility to tell your story.
  5. It helps drive incremental sales with cross-selling and upselling.
  6. You can educate consumers about your product or brand.
  7. New product launches and seasonal offerings can be promoted.
  8. It helps to create brand loyalty and drive repeat purchases.

Things to consider while creating your storefront:
1. Focus on your layout
The Amazon Storefront offers a variety of different layouts that can be added to a page identified as “tiles”. There are also customizable features to ensure that your brand looks the best to your shoppers. While it is crucial to deliberately design your storefront, it is also important that you check the desktop preview first. That will let you know where you need to make the changes to make things readable.

2. Showcase your brand story along with your products
When creating a storefront, it is important that you distinguish your brand from the others. While you communicate the details of your products, don’t forget to also tell your brand’s story. Tell your customers what makes your brand special and the story behind it. Show your customers that your brand is different because they believe in uniqueness, and they latch onto those brands they believe in.

3. Get your own web address

Getting your own web address helps in driving shoppers to your storefront outside of Amazon as well. You can do so by creating an easy-to-remember and unique Amazon URL for your storefront. Along with this, you can also link to your other pages within the content of your pages.

4. Don’t forget keywords

Creating proper content for your products is absolutely crucial. While it is important to upload appealing pictures and videos of your products and brand, it is also very important that you don’t miss out on keywords. Don’t load up on keywords however, don’t forget to add the descriptive keywords for which you would like to improve your rankings.

Creating a great storefront for your brand is just one of the many things sellers should do to successfully sell on Amazon. At Alep Digital, we use data-driven strategies to send targeted customers to your brand and improve your conversion rate. Let us help to take your Amazon business to the next level!

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