Creating a Top-Notch Amazon Branded Storefront

Creating a Top-Notch Amazon Branded Storefront

Today Amazon has become one of the world’s most renowned eCommerce retailers with a massive number of sellers, and a huge customer base at its marketplace. With each passing day, it’s becoming more and more brand-centric, and it is indeed the best place to highlight your unique brand values. While you can become a seller there anytime, if you want to survive on Amazon today, tomorrow, and beyond, learning how to create a top-notch branded storefront is crucial.

What is an Amazon Storefront?
It’s an option that appears in the top menu of Amazon’s Seller Central. If you have a registered brand through the brand registry, you can create a specialized store of your products. It is a free, self-service feature that allows the brand owners to give their shoppers a branded shopping experience using sharp multimedia content. Any Amazon sellers enrolled in Amazon Brand Registry can create a storefront. This includes sellers, vendors, and agencies.

Why should you create an Amazon Storefront?
The Amazon Storefront is way better and different than just a list of your branded products. Following are the reasons why you should create an Amazon Storefront for your brand:

  1. It is free and has no cost to it.
  2. You can introduce new customers to your brand.
  3. Your store can appear on search results.
  4. You get to control how your products are displayed and have more flexibility to tell your story.
  5. It helps drive incremental sales with cross-selling and upselling.
  6. You can educate consumers about your product or brand.
  7. New product launches and seasonal offerings can be promoted.
  8. It helps to create brand loyalty and drive repeat purchases.

Things to consider while creating your storefront:
1. Focus on your layout
The Amazon Storefront offers a variety of different layouts that can be added to a page identified as “tiles”. There are also customizable features to ensure that your brand looks the best to your shoppers. While it is crucial to deliberately design your storefront, it is also important that you check the desktop preview first. That will let you know where you need to make the changes to make things readable.

2. Showcase your brand story along with your products
When creating a storefront, it is important that you distinguish your brand from the others. While you communicate the details of your products, don’t forget to also tell your brand’s story. Tell your customers what makes your brand special and the story behind it. Show your customers that your brand is different because they believe in uniqueness, and they latch onto those brands they believe in.

3. Get your own web address

Getting your own web address helps in driving shoppers to your storefront outside of Amazon as well. You can do so by creating an easy-to-remember and unique Amazon URL for your storefront. Along with this, you can also link to your other pages within the content of your pages.

4. Don’t forget keywords

Creating proper content for your products is absolutely crucial. While it is important to upload appealing pictures and videos of your products and brand, it is also very important that you don’t miss out on keywords. Don’t load up on keywords however, don’t forget to add the descriptive keywords for which you would like to improve your rankings.

Creating a great storefront for your brand is just one of the many things sellers should do to successfully sell on Amazon. At Alep Digital, we use data-driven strategies to send targeted customers to your brand and improve your conversion rate. Let us help to take your Amazon business to the next level!

Why performance monitoring is crucial for eCommerce businesses?

Why performance monitoring is crucial for eCommerce businesses?

Monitoring and performance measurement may very well be one of the most important aspects to focus on if you want your eCommerce business to succeed. In fact, the most profitable eCommerce businesses base their communication, marketing, sales as well as every decision and step on data and metrics. And that is the logical thing to do! Because how will one ever know what’s working, what’s not, or what will if one does not emphasize data and metrics. Hence, performance monitoring is not just a good-to-have thing, it is mandatory for businesses to make informed decisions.

However, monitoring goes well beyond only telling you what works or what doesn’t work. Here are a few important reasons why you should track your progress and performance.

1. To plan better: With performance monitoring and measurement of key metrics, you can observe how a given component is faring and how it is going to load over time. This will help you plan your undertakings accordingly. Furthermore, past data can be the foundation for capacity planning for businesses with recurring sales periods and promotional campaigns that attract customers. Along with planning better, monitoring will also help you recognize problems and make necessary changes before they become big.

2. To understand the conversion rate and cost of acquiring customers (CAC): Conversion rate is simply the total number of visitors that result in purchases or subscription. Meanwhile, the cost of acquiring customers is the cost of winning a customer to purchase a product/service. If you place emphasis on data, you will have access to the advertising campaigns that have the highest conversion rate and low CAC.

3. To build a good reputation: For any eCommerce business, a good reputation is a must. And why not? The landscape is so crowded that one would seek an edge however possible. A good reputation depends upon a plethora of factors: fast website load speed, quality product description, customer engagement, order fulfillment, and support, and more. But most importantly, it is continual work requiring regular tracking, improvement, and maintenance.

4. To effectively manage inventory: One of the most tedious yet necessary tasks for any eCommerce business is managing inventory. Keeping an inventory of your products requires work. More so, to figure out the right amount to be kept in stock. Constantly following your sales and customer purchases will help you find an increase or decrease in products and browsing patterns which will help you restock accordingly.

5. To learn about your potential customers: Customer analytics will provide you with insights on customer preferences and help optimize your storefront, product page. A careful look at the page views, time spent on a page, and bounce rate is enough to get you to curate your content and messaging.

6. To improve SEO: As you understand your customer preferences, keywords performance, and other analytics, you will be able to easily use it to gain more visibility and enhance your SEO ranking.

Considering all the aforementioned points, it is safe to say that performance monitoring is key for businesses to succeed in the eCommerce arena. To help you stay alert to these critical insights, Alep Digital brings to you features like keyword tracker, product pulse, and IP monitoring. You can now automatically monitor what position your listing ranks for each of your buyer keywords and get notified when someone leaves a product review or if someone tries to hijack your listing or copies your images. Get in touch with our team today!

5 Best Practices for Effective eCommerce Customer Service

5 Best Practices for Effective eCommerce Customer Service

It is no surprise that online shopping is growing at an exponential speed. As per Statista, the global online market is all set to hit 4 trillion dollars in 2020. And the result of this is a huge traffic in online marketplaces and eCommerce sites. In fact, Amazon sees over 206 million people every month. In this competitive and crowded space, how can a business set itself apart? The answer is eCommerce customer service.

What is eCommerce customer service?
eCommerce customer service basically includes everything from providing assistance to customers from making online purchases to resolving their issues and maintaining a smooth customer experience across all channels. eCommerce customer service is now no more a nice to have feature, but rather an indispensable factor for success. Data from Microsoft shows that 95% of customers deem customer service to be the most important for brand loyalty.

Hence, customer service is the key to build brand relationships and trust. To help you achieve that we bring to you five best practices that can step up your customer service.

Five tips for better eCommerce customer service

i. Personalization: Personalization is more than just tracking the package and processing refunds. It entails a personalized approach and expert guidance while making purchases. This is an important aspect as a survey by Accenture revealed that 33% of customers abandoned a business because of lack of personalization.

ii. Improve your response time: Online shoppers look for speed and convenience while shopping in eCommerce marketplaces. Hence, it is important to provide prompt answers and help your customers smoothly navigate across different channels.

iii. Leverage customer reviews: Customer reviews do not only give social proof of your products but also provide valuable insight into customer journey and experience.

iv. Organized customer service strategy: It is important to equip your business with tools to keep your customer service organized so that you can solve your customer’s requests in an effective manner.

v. Measure your performance: Customer service is not a one-time but a continuous process. You will have a higher chance of success if you continuously evaluate your service, customer reviews and optimize accordingly for better results.

By capturing and analyzing data from 50+online marketplaces across multiple geographies, optimizing your marketplace sales performance, setting up the means to reach out to more customers, and providing tools to keep an eye on your business at all times, we will ensure increased overall customer satisfaction. Contact Alep Digital to know more!

A Guide to Managing Your Amazon Reputation

A Guide to Managing Your Amazon Reputation

Today eCommerce has changed the ways people shop. Buying things online is completely different than buying things in a bricks-and-mortar store. When shopping online, consumers don’t get the opportunity to try the product themselves, have a chat with the salesperson, and even take a look at how the store functions. However, the concept of ‘what you see is what you get’ isn’t always applicable when people shop online.

In an eCommerce world where competition is based profoundly on price, a quality seller reputation is one of the few things that allow sellers to differentiate themselves. As buyers can’t see items before they buy, they have to rely heavily on what the seller shows them, basically trust them. But establishing trust between a buyer and a seller isn’t an easy feat.

Curating your image on Amazon is as important as your other tasks as a merchant. You must prioritize your relationship with customers if you want to have a solid reputation as a seller.

Here are some tips to help you boost your seller reputation on Amazon:

1. Understand Amazon’s rules and guidelines for feedback: As a seller, it is not enough that you only have a brief knowledge of the various rules, guidelines, and policies regarding Amazon’s feedback process. You have to be well-versed in this information. According to Bindwise research, 73% of reviews are not written according to the terms of Amazon. While Amazon has a list of prohibited seller activities, asking for feedback is allowed and encouraged. As long as you follow the guidelines put forth by Amazon, you can improve your reputation with feedback management.

2. Start soliciting product reviews: Buyers have a high level of confidence and faith in their fellow consumers’ opinions. Did you know that nine out of ten (89 percent) consumers worldwide read reviews before making a purchase? Not just that, according to Amazon’s A9 algorithm, products with higher reviews receive higher recognition, and those with poor reviews are pushed down to the bottom. With this information, it seems the more reviews for your product, the better. It is important to keep in mind that soliciting product reviews doesn’t always result in getting positive reviews. But buyers have a higher chance of trusting your product that has so many reviews.

3. Respond to your buyers quickly: Whether it is answering your buyers’ questions or responding to their reviews, one of the best ways to maintain a good seller reputation is responding to them quickly. Answer their queries as soon as you can so that it makes them feel heard. By responding to your buyers promptly, you leave a positive impression on them and strengthen your reputation.

4. Monitor negative feedback: No matter how good your product is, there will always be someone who isn’t satisfied with it or who doesn’t like it. Many sellers tend to ignore such negative reviews thinking that’s the best thing to do. But what’s better is responding to them. For such negative feedback, you can address it by apologizing for any inconvenience that has been caused. When you respond to your negative reviews publicly, it shows that you are always willing to improve and look highly engaged.

5. Check for product listing accuracy: While creating a product listing, it is always important that you double-check the information. Not just that, it is important that you be honest about the product’s quality and the condition it’s in. You might want to stretch the truth to attract more buyers but in the end, that’s only going to backfire. Showing inaccurate product listings will only upset your customers, have them return the product, and also leave a negative review.

Buyers’ decisions are highly influenced by the impression that sellers leave them. Sellers who are mindful of the above-mentioned factors know how they can build a great reputation among their buyers, gain their trust, and also encourage loyalty.

What is Fulfillment by Amazon?

What is Fulfillment by Amazon?

What is Fulfillment by Amazon?
If you are an Amazon seller, chances are you must have heard this phrase ‘Fulfillment by Amazon’ or FBA. Basically, it is an Amazon service that provides storage, packaging, and shipping support to its sellers. The main purpose of FBA is to unload the burden off sellers and give them flexibility in their practices. The service allows the seller to ship their products to an Amazon fulfillment center where items are stored in warehouses. With this service, sellers can automate their order and earn more sales fulfillment by taking advantage of Amazon’s advanced shipping and fulfillment services. Any business, small or big, can avail of this service and get their products to a big pool of customers.

How does FBA work?
i. Firstly, you send your products to Amazon.
ii. Amazon then sorts and stores these products in their warehouses and adds them to their inventory. The products are now a responsibility of Amazon.
iii. Now when a customer orders products, the Amazon team prepares, packages, handles the shipping, and tracks the order of the product(s). In short, they take care of the entire transaction.
iv. Amazon also handles any returns, exchanges, and refunds.
v. Further, the Amazon team also addresses any queries from the customer and follows up with them to make sure they are satisfied. Meanwhile, it is your responsibility to take action on any feedback.
vi. As a seller, you will get paid at regular intervals. Amazon totals up your sales, deducts seller fees, and deposits the profits you have made.

Benefits of using FBA
FBA does not just mean you unload your burden as a seller, it also means you can attract more customers since brands available specifically to Prime buyers are the ones utilizing FBA. It is known that out of 10,000 Amazon sellers, 60% are currently using FBA. Here are a few benefits you will receive using this service.
i. Smooth logistics and shipping: As a seller, increased sales brings both happiness and also increased packaging and shipping. With FBA, you can outsource the entire process and take advantage of Amazon’s service.
ii. Managing returns: A lot of seller’s time is consumed by customers as well as handling their returns- all those admin aspects. You now have Amazon to take care of it all.
iii. Enhanced customer service: Amazon ensures your customers are provided necessary support via call, chat, or email.
iv. Unlimited storage: You don’t have to worry at all about your storage space.
v. Fast delivery: With Amazon fulfillment centers all around the world, you can be assured that products will get delivered within a couple of days.
vi. Association with Amazon: As a seller, being associated with Amazon will help you earn the trust of your customers who expect great customer service and delivery with FBA.

Needless to say, one easy way to make your Amazon business logistics effortless is through the FBA service. Even though Amazon does most of the work for you, you will still have to pick the products and keep your inventory in stock. Have Alep Digital’s experienced team help you in this process with a tailored plan to maximize the FBA service and escalate your reach to more customers.

Why Omnichannel Solutions are a Must

Why Omnichannel Solutions are a Must

For business leaders today, the primary basis for competition is customer experience. As customer expectations are increasing by the day, many businesses strive to figure out how to provide the best customer experience. Habituated with the omnichannel experiences offered by B2C companies in their personal lives, B2B buyers expect the same level of customized solutions in their professional work as well. There are certain ‘must-dos’ for businesses in the B2B sector and providing omnichannel solutions to customers is one of them.

So what is an omnichannel experience?

Clint Fontanella, author at Hubspot blog defines omnichannel experience as:

“An omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.”

An omnichannel experience addresses all devices, touch-points, and platforms that a customer will use at every step of his journey. Not only does this approach help B2B companies retain consistency in their message conveying, but it also helps enhance the customer experience.

Why should B2B companies adopt strategies for providing omnichannel solutions?

According to Customer Gauge, companies that excel at omnichannel customer experiences retain an average of 89 percent of their clients. Meanwhile, 75 percent of B2B customers would buy again from their supplier, provided that the company had omnichannel capabilities.

Here are more reasons why omnichannel solutions are a must for B2B companies:

1. Helps maximize the efficiency of channels: The major benefit that comes from offering customers an omnichannel experience is that it helps optimize channels to their fullest potential. Customers can personalize their own experience all the while getting control to access the products, services, and support on demand. Different customers have different preferences. Desktop, mobile, tablet, website, social, landing page, email campaign—when all parts of the business operations are connected across channels, customers gain a better experience.

2. Boosts customer loyalty through better customer experience: When customers are provided an omnichannel experience, they can pick and choose what channels they want to use to interact with the business. When companies provide an omnichannel shopping experience, they can establish trust and give maximum overall engagement to their customers. With that trust, it isn’t difficult to boost customer loyalty.

3. Creates a seamless and uniform customer journey: B2B buyers expect interaction with sellers across all channels. Not just that, they expect information to be seamlessly interwoven and transitions from one channel to the next quick, painless, and enjoyable. Many companies still struggle to meet the demands of all their channels. However, failing to do so comes at a cost. According to CX expert Shep Hyken, businesses are losing more than $62 billion per year to bad customer service—a number increasing compared to the previous years.

Becoming a customer-centric company ranks high in priorities for many companies today. The challenge is orchestrating and simplifying all the complexities of data, business models, and channels across your sales, marketing, and customer service to deliver a consistent, end-to-end, customer experience. Adopting an omnichannel strategy is a key way to meet customer expectations by B2B enterprises today.

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