Is Your eCommerce Business Ready to Go Global?

Is Your eCommerce Business Ready to Go Global?

Your eCommerce business has conquered business operations at the national level. You’re wondering how to take your business to the next level. You may think just selling on the national grounds is limiting your sales opportunities, and it might be true as well. To up your eCommerce game a notch, you’re eyeing the international waters and thinking maybe it’s time to go global.

Selling internationally is an undeniable growth opportunity. Even though your business may be well established in the local market, even just thinking about going global can seem overwhelming. Moreover, it seems like a daunting task imagining all the work that is to be done. It’s true. Selling internationally is challenging and before you jump to a conclusion, here are a few questions that you should be asking yourself:

1. Will my product work in other countries?
Before you make an investment, it’s important that you research the available markets in foreign lands. From gathering intelligence to analyzing the demand and local buying trends, you have to be well aware of the likelihood of your product getting accepted in the new markets you’re about to venture into. While there is always a process of trial and error, a lot of the uncertainty can be eliminated by conducting lots of research before you dive into the international waters.

2. Can I manage the shipping provisions?
Many people refrain from ordering international products online because the process can be too expensive and slow. If you’re planning to go global, you have to analyze whether you can manage the shipping costs and find reliable international shippers. You need reliable integrations with your selling channels and shipping providers to ensure information transfers smoothly.

3. Can I overcome the language barrier?
When you’re taking your business internationally, you have to ensure that you have the ability to overcome the language barrier. Not being able to do so might act as a deterrent to your business achieving success. Not just the language, but you also have to be well-versed with the culture and idioms of the residents.

4. Can I provide suitable payment options?
As you expand your business, you’ll also want to expand the payment options in the countries you’re selling in. There is a possibility that you could lose sales if you don’t include the favorite payment options of your customers. You’ll also have to think about local currency as pricing your products in the local currency gives you the advantage of selling like a native.

5. Will I be able to provide proper customer service?
Because of differences in the time zones, you might miss out on responding to customers quickly and promptly. You will have to provide customer service that is responsive to international time zones, languages, and cultural expectations.

If you’re overwhelmed by the questions above and are having second thoughts about taking your business global, Alep Digital is here to provide its full support in your international eCommerce journey. We provide a “follow the sun model” to take you to the top 6 out of 10 fastest growing eCommerce markets globally with 2.1 billion consumers. We remove barriers to international commerce, so you can deliver the experience your customers expect, in any currency or language. We work with native translators and support all Asian marketplaces. All the services we offer also cover all marketplaces.

Let us help you unlock your potential as a global brand in the biggest eCommerce destinations. In today’s day, selling internationally isn’t just necessary, it’s possible. Contact us today!

Effective Ways for Optimizing Your Amazon Ads

Effective Ways for Optimizing Your Amazon Ads

As the number of sellers on Amazon continues to grow, advertising on this eCommerce platform has now become bigger than before. In fact, on average, a user spends approximately $268.21 on Amazon ads daily (Source: adbadger.com). With so many sellers selling the same product, it’s difficult to get the exposure to generate the necessary sales unless you’ve ranked yourself as a best-seller or you’ve won the buy box.

To distinguish yourself from your competitors in terms of sales and brand value, it’s important to contribute majorly to your advertising efforts, and ads should definitely be included in it. If you haven’t already started running an Amazon ad campaign, now is the time to do so. However, you can’t afford to waste time and money on ads that are futile. There’s no gain in investing in ads that won’t be seen by anyone or fail to result in sales.

Here are some effective ways to take your advertising game to the next level on Amazon:

1. Use All Available Campaign Types: There are three main types of advertising currently offered by Amazon:

  • Sponsored Product
  • Sponsored Brand
  • Display Ads

In a sponsored product listing, companies pay for their best-selling or newest product to be listed among relevant search results. A sponsored brand listing goes an extra mile where your company logo, a customized headline, and three products of your choosing are shown. However on the display ads are targeted on the basis of interest rather than keywords, meaning your product may appear when a user searches for another similar product.
It’s okay to not know the difference between all these types of advertising. But what’s important is your will to try them out. You won’t know which campaign type works best for you unless you’ve tried them all.

2. Choose the Right Keywords: The importance of keywords while optimizing your Amazon ads cannot be iterated enough. Amazon won’t display an ad that isn’t considered relevant to a customer. By choosing the right keywords, you can reach a broader audience. The key here is to use the same keywords that you used in your ad campaigns. Using such keywords will tell Amazon that your ads are relevant to the content a customer is looking at. Again, you may not get all the keywords right on the first try but with deliberate trial and error, you’ll certainly determine what is right.

3. Don’t Focus Entirely on Your Best-selling Product: It’s not always necessary that your best-selling product garner all the advertising investment. Shoppers may already be aware of your best-selling product from the sponsored product listing. Similarly, even when using the sponsored brand listing, your best-selling product may not go well with the other two products. The display ads can help the not so well selling products gain greater traction online. Remember, it’s important to promote products that customers actually want to buy.

4. Monitor Performance: While testing out the right keywords and the ad campaign type is important, evaluating your ad campaign is as important too. When you monitor your ad campaign’s success, look for irrelevant keywords, ones that don’t generate sales. Test new keywords often to determine whether it’s profitable or not. Doing so will prevent your ads from showing up to people who won’t buy your product.

From generating greater visibility to your products to focusing more on the targeted audience, advertising on Amazon can help you reach greater heights. If you want to reap the most benefits from your investment in Amazon ads in the longer run, now’s the time to begin. Our expert team at Globalblue uses the strategies mentioned above to yield the results that you’re looking for.

Finding the ‘Winning’ Product to sell on Amazon

Finding the ‘Winning’ Product to sell on Amazon

With marketplaces spread all over the world, more than 244 million active users on Amazon.com, exponential growth in eCommerce sales over the past few years, and promising future outlook, selling on Amazon seems like the biggest opportunity in eCommerce. However, this is true only as long as sellers are willing to devote time and resources to their business. The primary factors seasoned sellers said to contribute to their success selling on Amazon are having the time to commit to their business and having the necessary tools and information to help them with product research, business analytics, and customer engagement. When weighed in, the early stages of researching a product seems to be one of the most important steps.

Product Research
As the name suggests, product research is the process of finding a product that has good demand, low competition, and can yield a high-profit margin. This crucial step will help you analyze trends of different products, check their profit margin, consider different costs and come up with products that are guaranteed to bring success.

Importance of Product Research
Along with helping you find the right products, product research can yield valuable information and insights to your business.

  • Brand Establishment- A product is the foundation of a new and successful business or product line, which in turn, gives way to a winning brand. Your brand establishment and success starts with a single product.
  • Competitor Research- Product research will also help you keep a tab over your competitors and come up with ways to maintain an edge over them.
  • Marketplace and Ongoing Trends- A comprehensive product research will further update you with trends and drifts regarding the marketplace.
  • Save Money- Once you understand the requirements of the target customers while researching your product, you will be able to strategize and avoid unnecessary investments.
  • Innovation- Product research will offer a scope of innovation that can help in developing technologies of high value.

Good Product VS Bad Product
While you are looking for the right product, you may need to consider a few factors:

  • Weight and shipment process: It is always advisable to look out for small, lightweight products that can be easily shipped without much fuss.
  • Profit margin: It is important that you consider your costs and maintain at least a 60% profit margin.
  • Competition: Just because a product has great profit margins does not make it a good product. You need to consider the competition by analyzing the number of reviews, the keyword competition, and the listing.
  • Branding Potential and Expansion: You do not want your product to be a one-off item. It is helpful if you can cross-sell your products and also have the scope to potentially expand your brand off of Amazon into other markets too.

Finding the Right Tool
Now that you are aware of good products, it is time to deep dive and find your product niche. The increasing competition on Amazon means sellers are using sophisticated software and tools to research their products. Finding a ‘winning’ product may sound easy, but it is not an easy task. You need to employ active research and analysis and also ensure your products meet the different criteria mentioned above.
With a team of seasoned Amazon sellers and an industry-leading suite of powerful Amazon FBA seller tools, we make it easy for businesses to find the right products and markets where those products can flourish. We will also help you maximize your sales and keep a track of your progress. Contact Alep Digital today!

Scale Your Brand’s Amazon Presence

Scale Your Brand’s Amazon Presence

With the competition getting tougher on Amazon, many businesses are facing a need of the moment to build a strong and recognizable brand. Comparing then situations to now, Amazon is becoming more and more brand-centric. While consumers are inundated with product choices, businesses are striving to drive their brand visibility.

Selling a private label on Amazon comes with its share of advantages and disadvantages. But the biggest hurdle that the majority of sellers are facing today is establishing their brand as a legitimate competitor alongside other well-known brands. To maintain and grow their identities and also derive the profit margins they want, brands need Amazon expertise and data-driven insights to move their business forward.

Globalblue provides the ultimate brand optimization for your business with cutting edge tools and unmatched industry expertise. We understand that to scale your brand’s presence on Amazon, simply being on it isn’t enough. We provide real-time data straight from Amazon and the right tools to help your business create the ultimate brand awareness.

How can your business benefit from Globalblue’s brand optimization?

1. Through qualitative and quantitative data we help you assess brand health and get intelligence critical for informing and improving your presence and communications strategies. Be it getting a better understanding of your market or having a lookout for competitors, Globalblue provides you with solutions based on your data.

2. Globalblue’s managed services team provides you the ultimate support in planning, creating, and optimizing product listings. With comprehensive product page optimization, our experts will ensure that your business gets better conversion and sales.

3. By adding Enhanced Brand Content, our team will help you accelerate the impact of your product pages. You’ll get an effective design to replace your current product description which will enhance product discovery and conversion. Not just that, we create content designed for maximum customer interaction.

4. Alep Digital helps your brand stand out among others by developing an optimal buyer-seller messaging experience. This will not only maximize your open rates, but it will also garner more reviews and feedback. With more product reviews and seller feedback, shoppers are more likely to choose your brand over others.

5. Our team uses Amazon Storefront Enhancement to help you build brand awareness and drive customers to a larger portion of your catalog. We use data-driven strategies to send targeted customers to your brand and improve your conversion rate.

Whether you are just starting out on Amazon or are looking to scale your business, Alep Digital gives you access to powerful tools for every stage of your Amazon journey to help you succeed.

Why are keywords important for eCom businesses?

Why are keywords important for eCom businesses?

If you own an eCommerce business, chances are you have been suggested to prioritize the use of right keywords. You may have also done keyword research and may have a box of keywords to use. But what is the real deal with keywords? Why is it considered so important? With this article, we aim to answer just that?

What are keywords?
Keywords are basically words and phrases that people enter into search engines or boxes. For example, if someone types ‘iPhone phones’ in the search box, they are using keywords. This means if you want your products to end up and rank high in the search results, you need to optimize your product content and have keywords used by potential buyers. Hence, put simply, keywords are the main link connecting the shopper’s needs and the content you are providing to fill those needs.

Different types of keywords
There are three different types of keywords. The first one is Head keywords which are broad terms and have high search volume. Suppose you are into a marketing niche. An example of Head keywords for this niche could be ‘marketing tools’. Because many people may be using this keyword, this will bring about a lot of search results. Secondly, there are Long-tail Keywords which are more targeted and have a low search volume. For marketing niche, the Long-tail Keywords will be ‘digital marketing strategies for beginners’. The third type of keyword is Latent Semantic Indexing (LSI). These are a list of related autocomplete entries or phrases that are prompted when you are typing in the search box. Hence, LSI keywords are words that are frequently found together because they share the same context. For example, ‘Apple’ and ‘iTunes’ are LSI keywords because they share the same context and are frequently found together.

Now that we know about keywords, we are going to see why they hold so much importance in eCommerce businesses. Below, we mention three main benefits you can gain using keywords:

1. Search Engine Optimization (SEO)
Keywords are all about optimizing the search engine. Hence, there is no doubt about the importance of keywords in SEO. Data from 2020 shows that most search titles on Google’s first page contained keywords that were an exact or partial match of that search query. Also, since SEO is the most important customer acquisition channel, keywords are your door to increasing customer acquisition, and ultimately driving sales.

2. Understanding people’s needs
Keywords are also important clues as to what people are searching for and what their needs are. This information allows you to gauge your current status and explore ways to meet their needs.

3. Knowing target personas
Along with understanding people’s needs, you also get an insight of the different personas you are attracting and can attract, and the way they view your brand. This will provide valuable information to mould your current business strategy and marketing approaches to appeal to the customer sets. In many cases, keywords have been critical in defining a company’s core message.

Needless to say, keywords help unlock the success of any eCommerce business. With a team of seasoned sellers and an industry-leading suite of powerful tools, Alep Digital makes it easy for businesses to maximize their sales on the biggest eCommerce platform, Amazon. Reach out to our team to uncover keywords that are certain to drive your product sales and get you ahead of your competitors.

eCommerce Marketplace Management Tips for sellers

eCommerce Marketplace Management Tips for sellers

With global sales reaching 4.2 trillion dollars, eCommerce is set to be one of the largest verticals in 2020. And this growth is not a one-time event, but rather an ongoing trend. eCommerce has been enjoying continuous growth since 2014 and with more customers preferring to shop online, the graph is only going to go up. At a time like this, it is obvious to wonder how it will be like to take your products online or have an eCommerce business of your own.

As sellers, you know the value of positioning your products on the virtual marketplaces. However, you also may have doubts as there are no guarantees of success. Whether you are an industry heavyweight or a nascent brand, we bring to you 5 important tips to navigate the eCommerce marketplace for great brand visibility and increased revenues.

1. Optimize your content
No matter how great your products are, it will not sell if you do not pay attention to the way it is being showcased. Make sure you build a good product page using catchy product titles, high-resolution images, enticing product description,s and target keywords. Measure the impact produced with the different changes and experiment to see what works.

2. Understand customer personas
As per a study, 47% of companies that consistently exceed their revenue goals maintain their customer personas on a regular basis. Knowing your customers’ personas will not only help you understand your customers better but will also give you ideas on reaching them with targeted messaging. Many companies skip this step, but the simple thing is if you don’t know your audience, how will you be able to make them buy?

3. Enhanced customer experience
Many marketplaces correspond directly to the customers. However, it is still important that you as a seller prioritize customer experience as it is a crucial factor for success. 70% of customers are known to consult reviews or ratings before making a purchase. Create a great shopping experience for your customers by quickly responding to queries, meeting the shipping expectations, remaining in touch, and sending promotional and automated emails requesting their feedback.

4. Search Engine Optimization (SEO)
The primary goal of having an eCommerce business is to make sales and sales is possible when your products are found when searched. SEO is crucial as less than 5% of searchers make it through to the second page of the searched results. Even though it is crucial in eCommerce, SEO is still not getting the attention it deserves. Increase traffic to your products by using relevant and high-result yielding target keywords.

5. Measure your performance
To have a higher rate of success, sellers have to continually assess their performance to see what is working and what is not. The periodic status check you do will also help you adapt to the current trends and appeal to your customers.

As a seller, you have a responsibility to boost sales and build your brand. But you do not have to be on your own while doing this. Alep Digital has tons of experience in helping sellers grow their eCommerce sales. Whether you need help getting set up on a marketplace, optimizing your products, increasing customer engagement, or managing your entire account, we are just a click away.

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