Market

A Guide to Managing Your Amazon Reputation

Globalblue November 26, 2020

Today eCommerce has changed the ways people shop. Buying things online is completely different than buying things in a bricks-and-mortar store. When shopping online, consumers don’t get the opportunity to try the product themselves, have a chat with the salesperson, and even take a look at how the store functions. However, the concept of ‘what you see is what you get’ isn’t always applicable when people shop online.

In an eCommerce world where competition is based profoundly on price, a quality seller reputation is one of the few things that allow sellers to differentiate themselves. As buyers can’t see items before they buy, they have to rely heavily on what the seller shows them, basically trust them. But establishing trust between a buyer and a seller isn’t an easy feat.

Curating your image on Amazon is as important as your other tasks as a merchant. You must prioritize your relationship with customers if you want to have a solid reputation as a seller.

Here are some tips to help you boost your seller reputation on Amazon:

1. Understand Amazon’s rules and guidelines for feedback: As a seller, it is not enough that you only have a brief knowledge of the various rules, guidelines, and policies regarding Amazon’s feedback process. You have to be well-versed in this information. According to Bindwise research, 73% of reviews are not written according to the terms of Amazon. While Amazon has a list of prohibited seller activities, asking for feedback is allowed and encouraged. As long as you follow the guidelines put forth by Amazon, you can improve your reputation with feedback management.

2. Start soliciting product reviews: Buyers have a high level of confidence and faith in their fellow consumers’ opinions. Did you know that nine out of ten (89 percent) consumers worldwide read reviews before making a purchase? Not just that, according to Amazon’s A9 algorithm, products with higher reviews receive higher recognition, and those with poor reviews are pushed down to the bottom. With this information, it seems the more reviews for your product, the better. It is important to keep in mind that soliciting product reviews doesn’t always result in getting positive reviews. But buyers have a higher chance of trusting your product that has so many reviews.

3. Respond to your buyers quickly: Whether it is answering your buyers’ questions or responding to their reviews, one of the best ways to maintain a good seller reputation is responding to them quickly. Answer their queries as soon as you can so that it makes them feel heard. By responding to your buyers promptly, you leave a positive impression on them and strengthen your reputation.

4. Monitor negative feedback: No matter how good your product is, there will always be someone who isn’t satisfied with it or who doesn’t like it. Many sellers tend to ignore such negative reviews thinking that’s the best thing to do. But what’s better is responding to them. For such negative feedback, you can address it by apologizing for any inconvenience that has been caused. When you respond to your negative reviews publicly, it shows that you are always willing to improve and look highly engaged.

5. Check for product listing accuracy: While creating a product listing, it is always important that you double-check the information. Not just that, it is important that you be honest about the product’s quality and the condition it’s in. You might want to stretch the truth to attract more buyers but in the end, that’s only going to backfire. Showing inaccurate product listings will only upset your customers, have them return the product, and also leave a negative review.

Buyers’ decisions are highly influenced by the impression that sellers leave them. Sellers who are mindful of the above-mentioned factors know how they can build a great reputation among their buyers, gain their trust, and also encourage loyalty.

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